What is Local SEO?
Local Search Engine Optimisation (Local SEO) helps a local business get more traffic, visibility, and brand awareness on Google Local Maps for “near me” and geo-specific search searches. Local SEO is different from standard SEO because it focuses on people in your area who are looking for goods or services.
- Create and verify your Google Business Profile .
- Add accurate business name, address, phone number (NAP).
- Include business hours, website, products/services, and photos.
- Regularly post updates and respond to reviews.
Importance of Local SEO
For businesses with physical stores, like restaurants, or those that only serve local customers, local SEO is quite important. Good local SEO optimisation helps search engines figure out:
- Your business’s location and service areas.
- The products or services you offer.
- How customers can find and connect with you.
This plan helps your business reach more people than just those that walk by your store, bringing in more targeted traffic and getting local customers more involved.